Well B Festival
Where Movement Meets Mischief.
The Wellness Movement Creating a Global Buzz
Feb 13th-15th, 2026 | Emirates Golf Club, Dubai
Welcome
TO THE HIVE
Welcome to Well B, the most un-bee-lievable wellness experience - a festival built on sweat, soul, and swarm-level energy. This isn't your typical "stretch and sip" festival. It's a high-energy, high-vibe collision of bootcamps and breathwork, squats and smoothies, DJs and downward dogs.
The Buzz
WHAT IS WELL B FESTIVAL?
Well B is not just a festival - it's a high-frequency hive of movement, music, magic, and mission. A three-day all-senses-on-deck celebration of health, sport, strength, soul and sweat - designed to shake up the wellness world and stitch together a real, living, breathing community. It's the first-of-its-kind, full-body, full-buzz experience where bootcamps bang, breathwork chills, footballs fly, hips shake, and smoothies slap.
So... what actually is it?
- ● A 3-day fitness, wellness, sport and lifestyle weekender in the heart of Dubai.
- ● A multi-zone, multi-activation playground built for movement, mindset, and magic.
- ● A festival where bootcamps and boxing live side by side with sound healing and seminars.
Our Mission
To create a wellness space where movement is magnetic, community is queen, and every body belongs. This isn't about being perfect. It's about showing up, moving with intention, and leaving with something real.
We don’t do passive. We don’t do performative. We do full-body, full-send, full-buzz experiences that challenge, surprise, and connect. Expect:
- Bootcamps that make your quads question everything
- Speakers who don’t just inspire, they ignite
- DJs who blend frequencies with breath patterns
- Recovery zones where even the ice baths feel poetic
We believe that fitness is fun, wellness should be social, and the best way to fly is together.
The Hive
FESTIVAL ZONES
A masterplan of movement, mindset, and magnetic energy. Each zone is crafted to make bodies sweat, minds spark, and spirits soar.
The Body Zone
Where things get sticky, sweaty, and a little bit savage. All-day bootcamps, a combat zone, and more.
The Spirit Zone
The slower, sexier side of the hive. Sunrise yoga, breathwork labs, and the ultimate Recovery Zone.
The Mind Zone
Brain fuel for bees who like to think. Unfiltered seminars and panels hosted by experts, athletes, and rebels.
The Energy Zones
The pulse, the bassline, the beat of the hive. Live music, Buzz Bars, and a curated Retail Hive.
The Plan
FULL FLIGHT PLAN
By day: mass participation, high-vibe activation. By night: floodlit fight nights, football fever, and full-throttle energy.
FEB
12
BATL Promotions Boxing Night
The hive awakens with the Opening Ceremony & Parade of Nations, followed by a raucous night of professional boxing reimagined.
FEB
13
Well B Festival + 971 FC MMA Prizefighter
An all-day explosion of movement and energy, followed by the low lights of the cage as the MMA Prizefighter Tournament takes over.
FEB
14
Well B Festival
The festival surges into its final day, culminating in the fastest, fiercest, most electrifying football format on the planet.
JOIN THE SWARM
Tickets aren't on sale yet, but the buzz is building. Register now to be the first to know when tickets drop and get exclusive updates from the hive.